The FMCG Case Presentation Bootcamp trains you to solve real challenges from the fast-moving consumer goods sector.
You’ll learn proven frameworks to create persuasive, structured presentations that top FMCG employers expect.
Beyond slides, you’ll practice answering tough questions and defending your recommendations under pressure. Whether aiming for a management trainee program or your first business role, you’ll gain practical skills and the confidence to stand out.
During the bootcamp, you’ll master our Impactful Presentation Formula using the ACT Impact Engine™, built for the real challenges of FMCG business. Capture attention from the start, build interest with a narrative that highlights real challenges, create desire by showing clear contrasts and winning solutions, and inspire action through confident delivery.
Experience What Sets the ACT Impact Engine™ Bootcamp Apart
Master Proven Industry Frameworks
Work With
FMCG Case
1 on 1 Presentation Feedback
65% Practice-Based Learning
Accelerate Your Career Readiness
Sharpen Persuasive Communication
Handle Manager-Level Questions and Feedback
Bootcamp Toolkit
A complete set of career-ready resources designed to accelerate your FMCG mastery. From real case simulations to professional presentation tools, this toolkit equips you with everything you need to perform with confidence in interviews, competitions, and real-world business challenges.
Brand Case Spotlight
Throughout the bootcamp, you’ll work on one end-to-end FMCG beverage brand case, inspired by how global companies run real projects. You’ll step into the role of a brand and sales team member who must unlock growth and convince decision-makers.You won’t be guessing.
You won’t be guessing. You will receive a full case pack that includes:
01
Consumer behavior and usage insights by segment and occasion.
02
Brand funnel and equity metrics (awareness, trial, repeat, preference).
03
Market share and category dynamics across channels and competitors.
04
Distribution, availability, and numeric/weighted distribution data by channel.
This type of dataset mirrors what real FMCG teams use to make sales and marketing decisions.
Using this case and data, you will:
01
Define clear sales and marketing objectives for the brand
02
Prioritise growth levers and build a simple but sharp strategy across product, price, promotion, and channel
03
Design a management-ready business presentation that tells a compelling story from insight to action, using the ACT Impact Engine™ framework.
By the end, you will have practiced building the kind of end-to-end presentation FMCG leaders expect: grounded in data, clear in strategy, and persuasive in how you sell the plan. This makes the bridge from “classroom exercise” to “real business meeting” as short as possible
Inside the FMCG Impactful Presentation Bootcamp
Pre-Bootcamp
FMCG Sales & Marketing Case Study Launch
Ahead of the bootcamp, you'll receive a comprehensive FMCG business case focused on real-world sales and marketing challenges. This sets the stage for practical, hands-on learning with industry-relevant scenarios.
01
Analyze an assigned FMCG case centered on sales growth, brand positioning, or go-to-market strategy.
02
Identify the main marketing objectives, target audiences, and sales barriers.
03
Prepare a brief analysis of key challenges/opportunities to discuss at the start of the workshop.
Day 1
•
17 Jan 2026
•
1.00 - 2.30 PM
Session 1
Audience Analysis & Structuring for Impact
Develop a deep understanding of your presentation audience and learn to organize your proposal for maximum business impact within sales and marketing contexts.
01
Map target customers and key stakeholders relevant to the sales/marketing case.
02
Use audience profiling and segmentation techniques
03
Apply frameworks like STAR and 4W to outline your case’s narrative and selling points.
04
Draft a structure for your sales/marketing presentation focused on business results.
Day 1
•
17 Jan 2026
•
2.30 - 4.00 PM
Session 2
Powerful Business Storytelling
Convert marketing research and sales data into compelling stories that engage and persuade. Learn storytelling techniques used by successful FMCG brands to differentiate products, win customers, and inspire buy-in from decision-makers.
01
Explore sales- and marketing-driven storytelling frameworks
02
Transform a piece of case data into a persuasive sales narrative.
03
Practice pitching product positioning or campaign stories
04
Refine your story based on feedback for clarity and impact.
Day 2
•
24 Jan 2026
•
1.00 - 2.30 PM
Session 3
Delivering with Confidence
Polish your delivery—voice, body language, and visual aids—so your sales and marketing message stands out. Develop the confidence to influence and impress business audiences.
01
Practice sales-oriented verbal and non-verbal delivery
02
Run “hot seat” elevator pitch drills with peer/mentor feedback.
03
Present sections focused on marketing strategy or sales proposals using professional slide templates.
04
Apply SDC framework style to make your points memorable in commercial settings.
Day 2
•
24 Jan 2026
•
2.30 - 4.00 PM
Session 4
Handling Q&A and Tough Audience Interactions
Build your skills for handling questions and pushback, just as you’d face from skeptical managers, channel partners, or marketing reviewers in real FMCG meetings.
01
Simulate Q&A with role-play from the perspective of commercial managers or marketing leaders.
02
Use the PEACE method to navigate hard questions and stay composed.
03
Reframe objections and defend your recommendations.
Day 3
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31 Jan 2026
•
11.00 AM - 3.00 PM
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Reservation System
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One-on-one Session
Final Session
Capstone FMCG Sales & Marketing Presentation
Deliver your solution to the FMCG sales and marketing case in a boardroom-style simulation. Demonstrate everything learned—business structure, persuasion, confident delivery, and real-time question handling.
01
Receive detailed personalized feedback focused on sales/marketing impact, clarity, and business viability.
02
Present your marketing or sales solution to a mock panel of managers/executives.
03
Field probing, case-based questions from facilitators
04
Set actionable next steps for your career presentation skills.
Meet with facilitator's FMCG Impactful Presentation
About Hardian Prabowo
A seasoned professional with over 14 years in the FMCG sector, Hardian brings deep expertise in brand management and marketing. He significantly contributed to the success of iconic brands like Dji Sam Soe and Sampoerna A during his time in brand management at Sampoerna. Prior to that, he played a key role in driving sales growth at Nestlé Indonesia. Now, as President of Life At FMCG, he dedicates his experience to mentoring individuals entering this dynamic industry.
Demonstrating his ongoing commitment to professional growth, Hardian has been awarded a scholarship to pursue a Master's degree at the highly regarded Copenhagen Business School, ranked #15 globally by QS World University Rankings. Hardian is also a member of the American Marketing Association Chicago and Executives' Global Network Indonesia. He holds certifications as a Professional Certified Coach (PCC), in Social Entrepreneurship (The London School of Economics and Political Science), Employer Branding (Universum), and Brand Operation.
