Indonesia's dynamic FMCG sector offers rewarding marketing careers, but demands specialized skills. The FMCG Marketing Professional Program provides final-year students, graduates, and early career professionals with comprehensive training in brand management, market research, campaign development (ATL/BTL), digital marketing, e-commerce, trade marketing, and budget management, plus career preparation and mentoring.
An intensive over 8-week program consisting of 26 sessions, focused on FMCG practical skills and real-world application.
Final-year university students pursuing degrees in marketing, business, communications, or related fields, who are passionate about launching a career in the FMCG industry.
Recent graduates seeking to gain a competitive edge in the FMCG job market and develop the practical skills needed for success.
Early career professionals (1-3 years of experience) in marketing or related roles who want to specialize in FMCG and accelerate their career growth.
FMCG Business Owners seeking practical knowledge and strategies to accelerate brand performance and growth
Session 1
Welcome to the World of FMCG: An Immersive Introduction
Session 2
Navigating Your Career in FMCG Marketing: Paths, Roles, and Reality
Session 3
Decoding the FMCG Marketing Recruitment Landscape: An HR Insider's Perspective
Session 19
Case Study: The FMCG Marketing Mix in ATL & BTL Synergy
Throughout the program, you'll have direct access to learn from and engage in discussions with mentors from leading FMCG companies
Coca-Cola
Dove
KitKat
Pepsi
Oreo
Lays
Indomie
Nivea
Pepsodent
Mie Sedap
Cornetto
And More
