End-to-end FMCG Marketing journey: from insight to impact.
Take advantage of our early bird latest December 28, 2025
IDR 2.125.000
IDR 2.500.000
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FMPA1
Course Duration
7 Feb - 4 April 2026
Number of Sessions
28 Sessions
(Live, Recording, and Self Learning)
Overview
Commercially Minded FMCG Marketers
Experience an immersive FMCG marketing journey where you navigate the full brand value chain—from insight and product concept to positioning, in‑store activation, and e‑commerce growth.
You will architect strategies that connect campaign ideas with trade promotion and digital channels, then pressure‑test them through budgeting and ROI thinking. Designed around real brand challenges and junior-role expectations, this program shapes you to operate like a commercially minded marketer, not just a campaign executor.
Why Choose
Why Choose FMCG Marketing Professional Accelerator Program ?
Integration to an FMCG talent network
Comprehensive Curriculum
Expert Industry Mentors
Networking Opportunities
Flexible, Online access
Learning Outcomes
By the end of the course, you will:
Who Is This Program For?
This Marketing Professional Accelerator Program is designed for
Early career professionals (1–3 years)
in marketing or related roles who want to specialize in FMCG and accelerate their growth.
FMCG business owners
who want practical marketing strategies to grow their brands.
University students
in their final year and recent graduates with a basic understanding of marketing and brand concepts who want to break into FMCG.
Experience
Learning Experience
Over 8 weeks, you'll gain practical FMCG marketing skills through a blend of expert-led video lectures, challenging assignments, collaborative discussions, hands-on activities, and direct application of real-world tools
Modul Activity
Inside the FMCG Marketing Professional Accelerator Program
01
Career Preparation Module
This module gives you the essential skills and insider knowledge to land your dream FMCG marketing job. You'll master the recruitment process, build a standout resume and cover letter, and ace the interview, all with hands-on practice and personalized feedback.
Welcome to the World of FMCG: An Immersive Introduction
Understand FMCG Industry
Explore Key Characteristics
Identify Global Players
Analyze Industry Trends
Discuss Future Challenges
Navigating Your Career in FMCG Marketing: Paths, Roles, and Reality
Explore Career Paths
Understand FMCG Opportunities
Discover Marketing Roles
Discuss Daily Realities
Learn Required Skills
Decoding the FMCG Marketing Recruitment Landscape: An HR Insider's Perspective
Understand Hiring Process
Know Recruiter Expectations
Learn Essential Skills
Master Interview Stages
Avoid Common Pitfalls
Building a Strong CV for FMCG
Craft Compelling Narrative
Build Powerful Resume
Create Cover Letter
Attract FMCG Recruiters
02
Career Mentoring
This module gives you the essential skills and insider knowledge to land your dream FMCG marketing job. You'll master the recruitment process, build a standout resume and cover letter, and ace the interview, all with hands-on practice and personalized feedback.
Case Studies
Decoding the FMCG CV: Strategies for Brand & Marketing Roles
Master FMCG CV
Beat Tracking Systems
Highlight Key Skills
Tailor Your Experiences
Land More Interviews
Mastering the FMCG Marketing Interview Game
Navigate Interview Process
Master Question Types
Articulate Your Skills
Pratice Interview Techniques
Career Mentoring
Explore Career Aspirations
Addres Your Concerns
Receive Expert Guidance
Discuss Career Topics
Gain Peer Support
03
FMCG Marketing Essentials
Master the core principles of FMCG marketing: brand management, consumer insights, campaign development (ATL & BTL), digital strategies, and retail/trade marketing. This program provides the essential skills and knowledge to launch your career in this dynamic, fast-paced industry.
Market Research & Consumer Insights: Unveiling Consumer Needs and Motivations
Conduct Market Research
Analyze Consumer Data
Understand Consumer Behavior
Identify Key Motivations
Uncover Consumer Needs
Case Studies
FMCG Market Research in Action
Analyze Real Case
Examine Research Use
Understand Business Challenge
Translate Data Insights
Solve FMCG Problems
Brand Management Fundamentals: Building Enduring FMCG Brands
Explore Brand Management
Create Enduring Brands
Learn Key Concepts
Understand Brand Positioning
Analyze FMCG Examples
Case Studies
FMCG Brand Positioning Wars
Analyze FMCG Marketplace
Examine Positioning Strategies
Witness Strategic Decisions
Understand Brand Positioning
Gain Competitive Advantage
Product Portfolio & Development: Innovation and the Product Life Cycle
Manage Product Portfolios
Balance Product Lines
Understand Product Lifecycle
Explore Innovation Types
Gain Industry Insights
Developing a Marketing Campaign for an FMCG Brand: The Big Idea
Generate Big Ideas
Brainstorm Campaign Concepts
Evaluate Idea Potential
Develop Solid Foundation
Pitch Your Ideas
Case Studies
From Idea to Impact: FMCG Brand Case Lab
Generate Big Ideas
Brainstorm Campaign Concepts
Evaluate which ideas have the strongest potential
Develop a solid strategic foundation
Introduction to ATL Channels and Their Role in FMCG: Reaching the Masses
Understand ATL Marketing
Explore ATL Channels
Identify Channel Strengths
Discuss Channel Weaknesses
Learn Channel Integration
Developing ATL Media Plans: Maximizing Reach and Impact
Plan Media Campaigns
Translate Marketing Objectives
Develop Media Plan
Maximize Reach Impact
Learn Media Concepts
Introduction to BTL Channels and Their Role in FMCG: Driving Trial and Engagement
Explore BTL Marketing
Understand Channel Diversity
Learn Consumer Engagement
Drive Trial Purchase
Examine Channel Strengths
Designing and Developing Effective BTL Plan: From Idea to Execution
Design BTL Plans
Translate Marketing Objectives
Develop Comprehensive Plan
Utilize Various Channels
Deliver Measurable Results
Case Studies
The FMCG Marketing Mix in ATL & BTL Synergy
Showcase BTL Power
Analyze Case Study
Examine BTL Strategy
Explore Channel Choice
Gain Valuable Insights
Digital Marketing Essentials for FMCG: Winning in the Digital Age
Explore Digital Strategies
Understand Digital Channels
Build Online Presence
Create Engaging Content
Measure Marketing Performance
04
Go-to-Market Strategy & Execution
Master the key elements of bringing FMCG products to market: choosing the right distribution channels, partnering with retailers, executing effective promotions, managing budgets, and measuring performance.
E-commerce Introduction for FMCG: Strategies for Online Success
Understand FMCG E-commerce
Explore Different Models
Identify Key Players
Learn Online Strategies
Maximize Online Success
Retail Introduction for FMCG: Understanding the Channel Dynamics
Explore FMCG Retail
Understand Channel Diversity
Learn Retail Dynamics
Examine Relationships (Manufacturer-Retailer)
Navigate Retail Ecosystem
Trade Marketing Introduction for FMCG: Winning at the Point of Sales
Understand Trade Marketing
Explore Key Activities
Learn Retailer Collaboration
Drive Point-of-Sale Success
Maximize Brand Visibility
Case Studies
Building Brand Loyalty Through Strategic FMCG Promotions
Explore Strategic Promotions
Analyze Case Study
Examine Promotion Strategy
Understand Loyalty Building
Gain Valuable Insights
Budget Management & ROI Analysis in FMCG Marketing: Making Every Dollar Count
Master Budget Management
Allocate Resources Effectively
Track Marketing Expenses
Analyze Campaign ROI
Maximize Financial Impact
Capstone Project Experience
Case Studies
Gain practical insights into the marketing strategies and tactics employed by top FMCG brands
Coca-Cola
Dove
KitKat
Pepsi
Oreo
Lays
Indomie
Nivea
Pepsodent
Mie Sedap
Cornetto
And More
FAQ