FMCG Marketing Professional Program
FMCG Marketing Professional Program
FMCG Marketing Professional Program
The FMCG Marketing Launchpad: Skills, Strategy, and Career Success
The FMCG Marketing Launchpad: Skills, Strategy, and Career Success
The FMCG Marketing Launchpad: Skills, Strategy, and Career Success
Program fee (early bird price), Apply Now! before March 9
Program fee (early bird price), Apply Now! before March 9
Program fee (early bird price),
Apply Now! before March 9
Rp1,668,750
Rp1,668,750
Rp1,668,750
May 3, 2025
May 3, 2025
May 3, 2025
Over 8 Weeks
Over 8 Weeks
Over 8 Weeks
26 Modules
26 Modules
26 Modules
Indonesia's FMCG Awaits: Master the Skills, Seize the Opportunity
Indonesia's FMCG Awaits: Master the Skills, Seize the Opportunity
Indonesia's FMCG Awaits: Master the Skills, Seize the Opportunity
Indonesia's dynamic FMCG sector offers rewarding marketing careers, but demands specialized skills. The FMCG Marketing Professional Program provides final-year students, graduates, and early career professionals with comprehensive training in brand management, market research, campaign development (ATL/BTL), digital marketing, e-commerce, trade marketing, and budget management, plus career preparation and mentoring.
FMCG Marketing Professional Program
FMCG Marketing Professional Program
FMCG Marketing Professional Program
Why Choose FMCG Marketing Professional Program?
Why Choose FMCG Marketing Professional Program?
Why Choose FMCG Marketing Professional Program?
Immersive
Program Design
Immersive
Program Design
Immersive
Program Design
An intensive over 8-week program consisting of 26 sessions, focused on FMCG practical skills and real-world application.
Comprehensive
Curriculum
Comprehensive
Curriculum
Market Research, Brand Management, Campaigns, Digital Marketing, Retail, and Budgeting.
Comprehensive
Curriculum
Market Research, Brand Management, Campaigns, Digital Marketing, Retail, and Budgeting.
Expert Faculty & Industry Mentors
Expert Faculty & Industry Mentors
Learn from experienced instructors and gain insights from leading professionals.
Expert Faculty & Industry Mentors
Learn from experienced instructors and gain insights from leading professionals.
Experiential Learning
Experiential Learning
Go beyond theory with case studies, simulations, and capstone project.
Experiential Learning
Go beyond theory with case studies, simulations, and capstone project.
Career Mentoring Program
Career Mentoring Program
Benefit from group career mentoring sessions.
Career Mentoring Program
Benefit from group career mentoring sessions.
Networking Opportunities
Networking Opportunities
Connect with a cohort of ambitious peers and build your professional network.
Networking Opportunities
Connect with a cohort of ambitious peers and build your professional network.
Flexible, online access
Flexible, online access
Learn at your own pace, anytime, anywhere.
Flexible, online access
Learn at your own pace, anytime, anywhere.
Exclusive Talent Network
Exclusive Talent Network
Get FMCG career updates and event invitations.
Exclusive Talent Network
Get FMCG career updates and event invitations.
Leading FMCG Platform in Indonesia
Leading FMCG Platform in Indonesia
No. 1 fastest-growing FMCG communities on LinkedIn and Instagram.
Leading FMCG Platform in Indonesia
No. 1 fastest-growing FMCG communities on LinkedIn and Instagram.
Who Is This Program For?
Who Is This Program For?
Who Is This Program For?
Aspiring FMCG Marketers
Aspiring FMCG Marketers
Aspiring FMCG Marketers
Final-year university students pursuing degrees in marketing, business, communications, or related fields, who are passionate about launching a career in the FMCG industry.
Future FMCG Leaders
Future FMCG Leaders
Future FMCG Leaders
Recent graduates seeking to gain a competitive edge in the FMCG job market and develop the practical skills needed for success.
Rising FMCG Professionals
Rising FMCG Professionals
Rising FMCG Professionals
Early career professionals (1-3 years of experience) in marketing or related roles who want to specialize in FMCG and accelerate their career growth.
FMCG Brand Builders
FMCG Brand Builders
FMCG Brand Builders
FMCG Business Owners seeking practical knowledge and strategies to accelerate brand performance and growth
Inside the FMCG Marketing Professional Program
Inside the FMCG Marketing Professional Program
Inside the FMCG Marketing Professional Program
Session 1
Welcome to the World of FMCG: An Immersive Introduction
Session 2
Navigating Your Career in FMCG Marketing: Paths, Roles, and Reality
Session 2
Navigating Your Career in FMCG Marketing: Paths, Roles, and Reality
Session 3
Decoding the FMCG Marketing Recruitment Landscape: An HR Insider's Perspective
Session 3
Decoding the FMCG Marketing Recruitment Landscape: An HR Insider's Perspective
Session 4
Session 4
Building a Powerful Personal Brand: Resume, Cover Letter, and LinkedIn Optimization for FMCG
Session 4
Building a Powerful Personal Brand: Resume, Cover Letter, and LinkedIn Optimization for FMCG
Session 5
Session 5
Case Study: Decoding the FMCG CV: Strategies for Brand & Marketing Roles
Session 5
Case Study: Decoding the FMCG CV: Strategies for Brand & Marketing Roles
Session 6
Session 6
Mastering the FMCG Marketing Interview Game
Session 6
Mastering the FMCG Marketing Interview Game
Session 7
Session 7
Group Career Mentoring
Session 7
Group Career Mentoring
Session 8
Session 8
Group Career Mentoring
Session 8
Group Career Mentoring
Session 9
Session 9
Market Research & Consumer Insights: Unveiling Consumer Needs and Motivations
Session 9
Market Research & Consumer Insights: Unveiling Consumer Needs and Motivations
Session 10
Session 10
Case Study: FMCG Market Research in Action
Session 10
Case Study: FMCG Market Research in Action
Session 11
Session 11
Brand Management Fundamentals: Building Enduring FMCG Brands
Session 11
Brand Management Fundamentals: Building Enduring FMCG Brands
Session 12
Session 12
Case Study: FMCG Brand Positioning Wars
Session 12
Case Study: FMCG Brand Positioning Wars
Session 13
Session 13
Product Portfolio & Development: Innovation and the Product Life Cycle
Session 13
Product Portfolio & Development: Innovation and the Product Life Cycle
Session 14
Session 14
Developing a Marketing Campaign for an FMCG Brand: The Big Idea
Session 14
Developing a Marketing Campaign for an FMCG Brand: The Big Idea
Session 15
Session 15
Introduction to ATL Channels and Their Role in FMCG: Reaching the Masses
Session 15
Introduction to ATL Channels and Their Role in FMCG: Reaching the Masses
Session 16
Session 16
Developing ATL Media Plans: Maximizing Reach and Impact
Session 16
Developing ATL Media Plans: Maximizing Reach and Impact
Session 17
Session 17
Introduction to BTL Channels and Their Role in FMCG: Driving Trial and Engagement
Session 17
Introduction to BTL Channels and Their Role in FMCG: Driving Trial and Engagement
Session 18
Session 18
Designing and Developing Effective BTL Plan: From Idea to Execution
Session 18
Designing and Developing Effective BTL Plan: From Idea to Execution
Session 19
Case Study: The FMCG Marketing Mix in ATL & BTL Synergy
Session 19
Case Study: The FMCG Marketing Mix in ATL & BTL Synergy
Session 20
Session 20
Digital Marketing Essentials for FMCG: Winning in the Digital Age
Session 20
Digital Marketing Essentials for FMCG: Winning in the Digital Age
Session 21
Session 21
E-commerce Introduction for FMCG: Strategies for Online Success
Session 21
E-commerce Introduction for FMCG: Strategies for Online Success
Session 22
Session 22
Retail Introduction for FMCG: Understanding the Channel Dynamics
Session 22
Retail Introduction for FMCG: Understanding the Channel Dynamics
Session 23
Session 23
Trade Marketing Introduction for FMCG: Winning at the Point of Sale
Session 23
Trade Marketing Introduction for FMCG: Winning at the Point of Sale
Session 24
Session 24
Case Study: Building Brand Loyalty Through Strategic FMCG Promotions
Session 24
Case Study: Building Brand Loyalty Through Strategic FMCG Promotions
Session 25
Session 25
Budget Management & ROI Analysis in FMCG Marketing: Making Every Dollar Count
Session 25
Budget Management & ROI Analysis in FMCG Marketing: Making Every Dollar Count
Session 26
Session 26
Capstone Project
Session 26
Capstone Project
Throughout the program, you'll have direct access to learn from and engage in discussions with mentors from leading FMCG companies
Case Studies
Case Studies
Case Studies
Gain practical insights into the marketing strategies and tactics employed by top FMCG brands
Gain practical insights into the marketing strategies and tactics employed by top FMCG brands
Gain practical insights into the marketing strategies and tactics employed by top FMCG brands
Coca-Cola
Dove
KitKat
Pepsi
Oreo
Lays
Indomie
Nivea
Pepsodent
Mie Sedap
Cornetto
And More
Frequently Ask Question
How do I know if this program is right for me?
Are there any prerequisites for this program?
What are the requirements to earn a certificate?
Will I be guaranteed a job upon completion of the program?
How much time will I be expected to devote to this program?
How is the program administered? Can the program be accessed at any time?
How will I spend my time in this program?
Capstone Project Description:
Do I need to attend live sessions every week?
Can I download the program videos?
How do I interact with other program participants?
What type of certificate will I receive?
How will I receive my certificate?
Can I get a hard copy of the certificate?
Frequently Ask Question
How do I know if this program is right for me?
How do I know if this program is right for me?
Are there any prerequisites for this program?
Are there any prerequisites for this program?
What are the requirements to earn a certificate?
What are the requirements to earn a certificate?
Will I be guaranteed a job upon completion of the program?
Will I be guaranteed a job upon completion of the program?
How much time will I be expected to devote to this program?
How much time will I be expected to devote to this program?
How is the program administered? Can the program be accessed at any time?
How is the program administered? Can the program be accessed at any time?
How will I spend my time in this program?
How will I spend my time in this program?
Capstone Project Description:
Capstone Project Description:
Do I need to attend live sessions every week?
Do I need to attend live sessions every week?
Can I download the program videos?
Can I download the program videos?
How do I interact with other program participants?
How do I interact with other program participants?
What type of certificate will I receive?
What type of certificate will I receive?
How will I receive my certificate?
How will I receive my certificate?
Can I get a hard copy of the certificate?
Can I get a hard copy of the certificate?
Siapin Bareng
Siapin Bareng
Siapin Bareng
Early registrations are encouraged. Seats fill up quickly!
Early registrations are encouraged. Seats fill up quickly!
Early registrations are encouraged. Seats fill up quickly!