FMCG Sales Masterclass Program
FMCG Sales Masterclass Program
Building Strategic Commercial Thinking, Actionable Sales Toolkits
Building Strategic Commercial Thinking, Actionable Sales Toolkits
Building Strategic Commercial Thinking, Actionable Sales Toolkits
Take advantage of our early bird price latest June 30, 2025
Rp1,750,000
August 9, 2025
Over 8 Weeks
26 Moduls
Take advantage of our early bird price latest June 30, 2025
Rp1,750,000
August 9, 2025
Over 8 Weeks
26 Moduls
Take advantage of our early bird price latest June 30, 2025
Rp1,750,000
August 9, 2025
Over 8 Weeks
26 Moduls
To thrive and lead in today's competitive FMCG market, you need a comprehensive understanding of the entire sales ecosystem and the strategic skills to navigate it.
To thrive and lead in today's competitive FMCG market, you need a comprehensive understanding of the entire sales ecosystem and the strategic skills to navigate it.
To thrive and lead in today's competitive FMCG market, you need a comprehensive understanding of the entire sales ecosystem and the strategic skills to navigate it.
Master Complexity
Master Complexity
Understand the intricate connections between Field Sales, Trade Marketing, and Sales Operations, and how to make them work seamlessly together.
Master Complexity
Master Complexity
Understand the intricate connections between Field Sales, Trade Marketing, and Sales Operations, and how to make them work seamlessly together.
Master Complexity
Understand the intricate connections between Field Sales, Trade Marketing, and Sales Operations, and how to make them work seamlessly together.
Master Complexity
Master Complexity
Understand the intricate connections between Field Sales, Trade Marketing, and Sales Operations, and how to make them work seamlessly together.
Drive Strategic Growth
Drive Strategic Growth
Learn to develop and execute high-level sales strategies that capture market share and boost profitability.
Drive Strategic Growth
Drive Strategic Growth
Learn to develop and execute high-level sales strategies that capture market share and boost profitability.
Drive Strategic Growth
Learn to develop and execute high-level sales strategies that capture market share and boost profitability.
Drive Strategic Growth
Drive Strategic Growth
Learn to develop and execute high-level sales strategies that capture market share and boost profitability.
Lead with Confidence
Lead with Confidence
Develop the advanced skills needed to drive growth, manage key accounts, and accelerate your career.
Lead with Confidence
Lead with Confidence
Develop the advanced skills needed to drive growth, manage key accounts, and accelerate your career.
Lead with Confidence
Develop the advanced skills needed to drive growth, manage key accounts, and accelerate your career.
Lead with Confidence
Lead with Confidence
Develop the advanced skills needed to drive growth, manage key accounts, and accelerate your career.
Why this program?
Why this program?
Immersive Design
Intensive program on advanced FMCG sales strategies & real-world application.
Comprehensive Curriculum
Covers key FMCG sales & commercial areas (Field Sales, Trade Marketing, Ops, Sales Mix, KAM, Negotiation, Commercial Acumen).
Expert Faculty & Mentors
Learn from seasoned instructors & leading Indonesian FMCG sales/commercial professionals.
Experiential Learning
Go beyond theory with local case studies, simulations & a strategic capstone project.
Strategic Career Advancement
Targeted mentoring & coaching for sales leadership and career progression.
Powerful Networking
Connect with ambitious FMCG sales peers & influential Indonesian industry leaders.
Flexible Learning Access
Engaging online sessions, practical assignments, and on-demand resources. (Adjust based on your delivery model).
Exclusive Alumni Community
Access ongoing FMCG sales insights, peer support, and career opportunities.
Upon successful completion of the FMCG Sales Masterclass Program, participants will be equipped to
Upon successful completion of the FMCG Sales Masterclass Program, participants will be equipped to
Upon successful completion of the FMCG Sales Masterclass Program, participants will be equipped to
Integrate Sales Functions Strategically
Integrate Sales Functions Strategically
Combine Field Sales, Trade Marketing, and Sales Operations to boost sales performance and meet FMCG business goals
Command Advanced Sales Mix (4Ps) Strategies
Develop winning 4P strategies (Product, Price, Place, Promotion) to hit FMCG market share and profit targets.
Lead Strategic Channel & Key Account Management
Lead Strategic Channel & Key Account Management
Execute effective multi-channel strategies and lead key account Joint Business Plans (JBPs) in FMCG
Champion Applied FMCG Sales Excellence
Solve complex FMCG sales challenges using expert methods and data to boost performance
Execute with High-Impact Sales & Commercial Skills
Apply key analytical, negotiation, and collaboration skills to achieve sales goals.
Accelerate Sales Leadership & Career Growth
Plan your FMCG sales leadership path to lead teams and drive key initiatives.
This FMCG Sales Masterclass Program is designed for:
This FMCG Sales Masterclass Program is designed for:
Recent graduates seeking to gain a competitive edge in the FMCG job market and develop the practical skills needed for success.
Recent graduates seeking to gain a competitive edge in the FMCG job market and develop the practical skills needed for success.
Early career professionals (1-3 years of experience) in marketing or related roles who want to specialize in FMCG and accelerate their career growth.
Early career professionals (1-3 years of experience) in marketing or related roles who want to specialize in FMCG and accelerate their career growth.
FMCG Business Owners seeking practical knowledge and strategies to accelerate brand performance and growth
FMCG Business Owners seeking practical knowledge and strategies to accelerate brand performance and growth
Over 8 weeks, you'll gain practical FMCG sales skills through a blend of expert-led video lectures, challenging assignments, collaborative discussions, hands-on activities, and direct application of real-world tools
Over 8 weeks, you'll gain practical FMCG sales skills through a blend of expert-led video lectures, challenging assignments, collaborative discussions, hands-on activities, and direct application of real-world tools
Discussions
and Polls
Discussions and Polls
Assignments
Quizzes
Case Studies
Capstone Project
Peer Interactions
Career Mentoring
Crowdsourcing FMCG Sales Resources
Networking
Learning Highlights
Learning Highlights
Career Preparation
Career Preparation
This module equips you with the essential skills and targeted insights to secure your desired FMCG sales role. You'll master the sales recruitment process, build a standout resume and cover letter that showcase your achievements and potential, and ace challenging sales interviews, all with hands-on practice focused on sales scenarios and personalized feedback
This module equips you with the essential skills and targeted insights to secure your desired FMCG sales role. You'll master the sales recruitment process, build a standout resume and cover letter that showcase your achievements and potential, and ace challenging sales interviews, all with hands-on practice focused on sales scenarios and personalized feedback
Welcome to the World of FMCG: An Immersive Introduction
Welcome to the World of FMCG: An Immersive Introduction
Welcome to the World of FMCG: An Immersive Introduction
Navigating Your Career in FMCG Sales: Paths, Roles, and Reality
Navigating Your Career in FMCG Sales: Paths, Roles, and Reality
Navigating Your Career in FMCG Sales: Paths, Roles, and Reality
Decoding the FMCG Sales Recruitment Landscape: An HR Insider's Perspective
Decoding the FMCG Sales Recruitment Landscape: An HR Insider's Perspective
Decoding the FMCG Sales Recruitment Landscape: An HR Insider's Perspective
Building a Powerful Personal Brand: Resume, Cover Letter, and LinkedIn Optimization for FMCG
Building a Powerful Personal Brand: Resume, Cover Letter, and LinkedIn Optimization for FMCG
Building a Powerful Personal Brand: Resume, Cover Letter, and LinkedIn Optimization for FMCG
Case Study: Decoding the CV: Strategies for Sales Roles
Case Study: Decoding the CV: Strategies for Sales Roles
Case Study: Decoding the CV: Strategies for Sales Roles
Mastering the FMCG Sales Interview Game
Mastering the FMCG Sales Interview Game
Mastering the FMCG Sales Interview Game
Career Mentoring
Career Mentoring
Career Mentoring
Mastering Your Go to Market Strategy
Mastering Your Go to Market Strategy
Equipping participants with the strategic capabilities to design winning Route to Market strategies, manage key channel partnerships, and optimize distribution for omni-channel growth.
Equipping participants with the strategic capabilities to design winning Route to Market strategies, manage key channel partnerships, and optimize distribution for omni-channel growth.
Route to Market Strategy: Building an Agile and Profitable Path to the Shopper
Route to Market Strategy: Building an Agile and Profitable Path to the Shopper
Route to Market Strategy: Building an Agile and Profitable Path to the Shopper
Study Case: The Profitability vs. Visibility Paradox: A Channel Investment Dilemma
Study Case: The Profitability vs. Visibility Paradox: A Channel Investment Dilemma
Study Case: The Profitability vs. Visibility Paradox: A Channel Investment Dilemma
Mastering Field Sales Excellence
Mastering Field Sales Excellence
This stage focuses on equipping participants with the strategic and operational capabilities to lead and optimize frontline sales teams, drive territory growth, and achieve outstanding in-market execution.
This stage focuses on equipping participants with the strategic and operational capabilities to lead and optimize frontline sales teams, drive territory growth, and achieve outstanding in-market execution.
Designing and Leading High-Performance Sales Territories
Designing and Leading High-Performance Sales Territories
Designing and Leading High-Performance Sales Territories
Study Case: All In: A High-Stakes Market Entry Simulation
Study Case: All In: A High-Stakes Market Entry Simulation
Study Case: All In: A High-Stakes Market Entry Simulation
Strategic Account Leadership: Forging High-Value Partnerships
Strategic Account Leadership: Forging High-Value Partnerships
Strategic Account Leadership: Forging High-Value Partnerships
Optimizing Sales Operations For Peak Performance
Optimizing Sales Operations For Peak Performance
Equipping participants with the strategic and operational capabilities to lead and optimize frontline sales teams, drive territory growth, and achieve outstanding in-market execution.
Equipping participants with the strategic and operational capabilities to lead and optimize frontline sales teams, drive territory growth, and achieve outstanding in-market execution.
Frontline Command: Mastering In-Store Execution & Driving Team Performance
Frontline Command: Mastering In-Store Execution & Driving Team Performance
Frontline Command: Mastering In-Store Execution & Driving Team Performance
Outsmart the Market: Winning Through Superior Demand Planning & Forecasting
Outsmart the Market: Winning Through Superior Demand Planning & Forecasting
Outsmart the Market: Winning Through Superior Demand Planning & Forecasting
The Demand Bullwhip: A Peak Season Forecasting Challenge
The Demand Bullwhip: A Peak Season Forecasting Challenge
The Demand Bullwhip: A Peak Season Forecasting Challenge
Mastering The Sales Mix in FMCG
Mastering The Sales Mix in FMCG
This part empowers participants to strategically command the core levers of the sales mix – Product, Price, Place, and Promotion. The focus is on making integrated decisions that drive market share, profitability, and overall commercial success in the FMCG sector.
This part empowers participants to strategically command the core levers of the sales mix – Product, Price, Place, and Promotion. The focus is on making integrated decisions that drive market share, profitability, and overall commercial success in the FMCG sector.
The Twin Engines of Growth: Product Innovation & Pricing Power
The Twin Engines of Growth: Product Innovation & Pricing Power
The Twin Engines of Growth: Product Innovation & Pricing Power
The Value Architect: Building and Defending Profitable Sales
The Value Architect: Building and Defending Profitable Sales
The Value Architect: Building and Defending Profitable Sales
Omni-Channel Conquest: Mastering Your Path to the Modern Shopper
Omni-Channel Conquest: Mastering Your Path to the Modern Shopper
Omni-Channel Conquest: Mastering Your Path to the Modern Shopper
The Promotion Architect: Designing for Maximum Market Impact
The Promotion Architect: Designing for Maximum Market Impact
The Promotion Architect: Designing for Maximum Market Impact
Closing the Loop: A Masterclass in Promotion Analysis & Optimization
Closing the Loop: A Masterclass in Promotion Analysis & Optimization
Closing the Loop: A Masterclass in Promotion Analysis & Optimization
All Channels on Deck: A High-Stakes New Product Launch Simulation
All Channels on Deck: A High-Stakes New Product Launch Simulation
All Channels on Deck: A High-Stakes New Product Launch Simulation
Cultivating Key Skills For Sales Mastery
Cultivating Key Skills For Sales Mastery
This part is dedicated to honing the critical interpersonal, analytical, strategic, and leadership competencies essential for excelling in senior sales roles and driving sustained commercial success in the competitive FMCG environment.
This part is dedicated to honing the critical interpersonal, analytical, strategic, and leadership competencies essential for excelling in senior sales roles and driving sustained commercial success in the competitive FMCG environment.
The Art of Influence: A Masterclass in Negotiation & Persuasion
The Art of Influence: A Masterclass in Negotiation & Persuasion
The Art of Influence: A Masterclass in Negotiation & Persuasion
An Advanced Problem-Solving Clinic for Sales Leaders
An Advanced Problem-Solving Clinic for Sales Leaders
An Advanced Problem-Solving Clinic for Sales Leaders
Mastering Data Storytelling and Persuasive Presentations
Mastering Data Storytelling and Persuasive Presentations
Mastering Data Storytelling and Persuasive Presentations
Mastering Commercial Finance for the Sales Function
Mastering Commercial Finance for the Sales Function
Mastering Commercial Finance for the Sales Function
Capstone Project:
Strategy in Action
Capstone Project:
Strategy in Action
Capstone Project: Strategy in Action
The FMCG Sales Masterclass Capstone Project is your opportunity to develop a comprehensive, actionable sales and commercial strategy for a real-world (or realistic simulated) FMCG challenge. Drawing upon insights from all preceding program parts—Core Pillars, Sales Mix, and Key Skills—you will construct a detailed, implementable strategic plan. Successful development and presentation of your Capstone Project are key to demonstrating mastery and earning recognition from the program.
Throughout the program, you'll have direct access to learn from and engage in discussions with mentors from leading FMCG companies
Throughout the program, you'll have direct access to learn from and engage in discussions with mentors from leading FMCG companies
Frequently Ask Question
Frequently Ask Question
Frequently Ask Question
How do I know if this program is right for me?
How do I know if this program is right for me?
How do I know if this program is right for me?
Are there any prerequisites for this program?
Are there any prerequisites for this program?
Are there any prerequisites for this program?
What are the requirements to earn a certificate?
What are the requirements to earn a certificate?
What are the requirements to earn a certificate?
Will I be guaranteed a job upon completion of the program?
Will I be guaranteed a job upon completion of the program?
Will I be guaranteed a job upon completion of the program?
How much time will I be expected to devote to this program?
How much time will I be expected to devote to this program?
How much time will I be expected to devote to this program?
How will I spend my time in this program?
How will I spend my time in this program?
How will I spend my time in this program?
How is the program administered? Can the program be accessed at any time?
How is the program administered? Can the program be accessed at any time?
How is the program administered? Can the program be accessed at any time?
Capstone Project Description
Capstone Project Description
Capstone Project Description
How is the program administered? Can materials be accessed at any time?
How is the program administered? Can materials be accessed at any time?
How is the program administered? Can materials be accessed at any time?
Can you describe the Capstone Project?
Can you describe the Capstone Project?
Can you describe the Capstone Project?
Can I download program materials or session recordings?
Can I download program materials or session recordings?
Can I download program materials or session recordings?
Do I need to attend live sessions every week?
Do I need to attend live sessions every week?
Do I need to attend live sessions every week?
Can I download the program videos?
Can I download the program videos?
Can I download the program videos?
How do I interact with other program participants?
How do I interact with other program participants?
How do I interact with other program participants?
What type of certificate will I receive?
What type of certificate will I receive?
What type of certificate will I receive?
How will I receive my certificate?
How will I receive my certificate?
How will I receive my certificate?
Can I get a hard copy of the certificate?
Can I get a hard copy of the certificate?
Can I get a hard copy of the certificate?
Siapin Bareng
Siapin Bareng
Siapin Bareng
Early registrations are encouraged. Seats fill up quickly!
Early registrations are encouraged. Seats fill up quickly!
Early registrations are encouraged. Seats fill up quickly!