Immersive Design
Intensive program on advanced FMCG sales strategies & real-world application.
Comprehensive Curriculum
Covers key FMCG sales & commercial areas (Field Sales, Trade Marketing, Ops, Sales Mix, KAM, Negotiation, Commercial Acumen).
Expert Faculty & Mentors
Learn from seasoned instructors & leading Indonesian FMCG sales/commercial professionals.
Experiential Learning
Go beyond theory with local case studies, simulations & a strategic capstone project.
Strategic Career Advancement
Targeted mentoring & coaching for sales leadership and career progression.
Powerful Networking
Connect with ambitious FMCG sales peers & influential Indonesian industry leaders.
Flexible Learning Access
Engaging online sessions, practical assignments, and on-demand resources. (Adjust based on your delivery model).
Exclusive Alumni Community
Access ongoing FMCG sales insights, peer support, and career opportunities.
Combine Field Sales, Trade Marketing, and Sales Operations to boost sales performance and meet FMCG business goals
Command Advanced Sales Mix (4Ps) Strategies
Develop winning 4P strategies (Product, Price, Place, Promotion) to hit FMCG market share and profit targets.
Execute effective multi-channel strategies and lead key account Joint Business Plans (JBPs) in FMCG
Champion Applied FMCG Sales Excellence
Solve complex FMCG sales challenges using expert methods and data to boost performance
Execute with High-Impact Sales & Commercial Skills
Apply key analytical, negotiation, and collaboration skills to achieve sales goals.
Accelerate Sales Leadership & Career Growth
Plan your FMCG sales leadership path to lead teams and drive key initiatives.
Recent graduates seeking to gain a competitive edge in the FMCG job market and develop the practical skills needed for success.
Early career professionals (1-3 years of experience) in marketing or related roles who want to specialize in FMCG and accelerate their career growth.
FMCG Business Owners seeking practical knowledge and strategies to accelerate brand performance and growth
Assignments
Quizzes
Case Studies
Capstone Project
Peer Interactions
Career Mentoring
Crowdsourcing FMCG Sales Resources
Networking
The FMCG Sales Masterclass Capstone Project is your opportunity to develop a comprehensive, actionable sales and commercial strategy for a real-world (or realistic simulated) FMCG challenge. Drawing upon insights from all preceding program parts—Core Pillars, Sales Mix, and Key Skills—you will construct a detailed, implementable strategic plan. Successful development and presentation of your Capstone Project are key to demonstrating mastery and earning recognition from the program.
