She is a highly driven and results-oriented Brand and Digital Marketing professional with 8+ years of experience in the FMCG industry, specializing in Brand Building, Digital Marketing, and Influencer Marketing. Currently at Unilever, she leads the digital marketing strategy for key brands like Rexona, Axe, Dove, and Zwitsal driving significant growth and industry recognition. Rifka has a proven track record of success, including successfully turning around declining brands, winning multiple industry awards, and spearheading innovative social-first initiatives.